<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>HVAC Owners Edge</title><link>https://hvacownersedge.com/</link><description>Marketing guides, Google benchmark data and a free 14-day trial of any growth service, written for HVAC companies.</description><item><title>What HVAC leads actually cost in 2026, channel by channel</title><link>https://hvacownersedge.com/blog/what-hvac-leads-cost-in-2026/</link><guid>https://hvacownersedge.com/blog/what-hvac-leads-cost-in-2026/</guid><pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate><description>Current lead prices for repair and replacement across Local Services Ads, search, Meta and shared lead sellers, and how to work out what you can afford to pay</description></item><item><title>The six weeks that decide your October</title><link>https://hvacownersedge.com/blog/six-weeks-that-decide-your-october/</link><guid>https://hvacownersedge.com/blog/six-weeks-that-decide-your-october/</guid><pubDate>Thu, 03 Sep 2026 00:00:00 GMT</pubDate><description>Cooling season is ending and most HVAC contractors will coast into a slow fall. Here is the fall tune-up push to run now, week by week, before the board empties</description></item><item><title>Hiring an HVAC marketing agency, doing it yourself, or something in between</title><link>https://hvacownersedge.com/guides/agency-vs-diy-hvac/</link><guid>https://hvacownersedge.com/guides/agency-vs-diy-hvac/</guid><pubDate>Wed, 02 Sep 2026 00:00:00 GMT</pubDate><description>What a fair price is, the contract terms to refuse, the red flags in trade marketing pitches, and which pieces an owner should keep in house.</description></item><item><title>The HVAC shoulder season plan: what to do in April and October</title><link>https://hvacownersedge.com/guides/seasonality-slow-season-hvac/</link><guid>https://hvacownersedge.com/guides/seasonality-slow-season-hvac/</guid><pubDate>Thu, 27 Aug 2026 00:00:00 GMT</pubDate><description>A month-by-month marketing calendar for heating and air, maintenance agreements that carry the slow months, and how to spend co-op dollars on the right weeks.</description></item><item><title>Pricing and quoting for HVAC companies, and how it changes your marketing</title><link>https://hvacownersedge.com/guides/pricing-quoting-hvac/</link><guid>https://hvacownersedge.com/guides/pricing-quoting-hvac/</guid><pubDate>Thu, 20 Aug 2026 00:00:00 GMT</pubDate><description>Flat rate versus hourly, good-better-best system quotes, diagnostic fees, deposits, financing presentation, and why your price list decides which ads work.</description></item><item><title>What a missed call costs an HVAC company, and how to stop missing them</title><link>https://hvacownersedge.com/guides/missed-calls-follow-up-hvac/</link><guid>https://hvacownersedge.com/guides/missed-calls-follow-up-hvac/</guid><pubDate>Thu, 13 Aug 2026 00:00:00 GMT</pubDate><description>Heat wave surge answering, missed-call text-back, speed to lead on replacement quotes, and how to price answering service against a full-time CSR.</description></item><item><title>The seven things an HVAC website has to do, and what to cut</title><link>https://hvacownersedge.com/guides/website-essentials-hvac/</link><guid>https://hvacownersedge.com/guides/website-essentials-hvac/</guid><pubDate>Thu, 06 Aug 2026 00:00:00 GMT</pubDate><description>Tap-to-call, speed, service pages for repair and replacement, financing, pricing transparency and proof, with the pages most contractor sites waste money on.</description></item><item><title>How to show up when someone asks ChatGPT for an HVAC company</title><link>https://hvacownersedge.com/guides/ai-search-chatgpt-hvac/</link><guid>https://hvacownersedge.com/guides/ai-search-chatgpt-hvac/</guid><pubDate>Thu, 30 Jul 2026 00:00:00 GMT</pubDate><description>What AI answer engines read before naming a contractor, how to write pages they can quote, and the review and citation signals that decide who gets listed.</description></item><item><title>Facebook and Instagram ads for HVAC companies that fill the slow months</title><link>https://hvacownersedge.com/guides/facebook-instagram-ads-hvac/</link><guid>https://hvacownersedge.com/guides/facebook-instagram-ads-hvac/</guid><pubDate>Thu, 23 Jul 2026 00:00:00 GMT</pubDate><description>What creative works for heating and air, the offers that book appointments, realistic budgets and lead costs, retargeting, and when not to run Meta ads at all.</description></item><item><title>Google Ads for HVAC companies: budgets, campaigns and the ones that waste money</title><link>https://hvacownersedge.com/guides/google-ads-hvac/</link><guid>https://hvacownersedge.com/guides/google-ads-hvac/</guid><pubDate>Thu, 16 Jul 2026 00:00:00 GMT</pubDate><description>Realistic cost per lead for repair and replacement, Local Services Ads first, heat wave bidding, financing in the ad copy, and the campaigns to shut off.</description></item><item><title>Google Business Profile setup for HVAC contractors, field by field</title><link>https://hvacownersedge.com/guides/google-business-profile-hvac/</link><guid>https://hvacownersedge.com/guides/google-business-profile-hvac/</guid><pubDate>Thu, 09 Jul 2026 00:00:00 GMT</pubDate><description>Categories, service areas, brands, photos, hours, Q and A and posts, set up the way HVAC searches actually work, with the mistakes that cost map pack spots.</description></item><item><title>How HVAC companies get more Google reviews without chasing customers</title><link>https://hvacownersedge.com/guides/get-more-google-reviews-hvac/</link><guid>https://hvacownersedge.com/guides/get-more-google-reviews-hvac/</guid><pubDate>Thu, 02 Jul 2026 00:00:00 GMT</pubDate><description>The at-the-truck ask, the exact text a tech sends, why maintenance visits are the easiest reviews in the trade, and what a healthy velocity looks like.</description></item></channel></rss>