HVAC is a business of two panics and two droughts. July and January the phone will not stop. April and October the techs are washing trucks. Most of the marketing sold to contractors is built for the panic months, which is exactly when you need it least.
This site is written for the other half of the year, and for the owner who has been pitched "guaranteed installs" by four companies this quarter and shown a screenshot instead of a spreadsheet. Every guide here tells you what to do and what it costs, whether or not you ever talk to us. If you would rather have it run for you, pick a service and we run it for 14 days free. No card. If nothing improves, you have lost a setup call.
What is on the site
The benchmark report is built from 46,610 public Google Business Profile listings for HVAC companies across 51 states. The median contractor has 30 reviews. 20.5% list no website at all. Contractors with a site carry a median of 47 reviews against 8 for those without one. Find where your shop sits before you spend a dollar.
The guides cover the levers that actually move an HVAC board: review velocity, the Google profile, ad budgets split between repair and replacement, Local Services Ads, financing offers, maintenance agreements that carry the shoulder seasons, and how to answer the phone during a heat wave without burning the call.
The calculator takes your average ticket and call volume and shows what unanswered calls cost each month. During a 100-degree week that number stops being theoretical.
Who writes this
Steve Meitler edits the site, has run growth campaigns for local service companies for years, and builds the benchmark data himself from public listings. More on the about page.