Questions HVAC owners ask about marketing

More than the three shops you show up beside. Across 46,610 HVAC listings the median is 30 reviews and 27% have fewer than 10. In a real metro the companies holding the map pack are usually past 100, which only 28.5% of contractors reach. A tune-up heavy shop can hit that inside two seasons, because maintenance calls end with a relieved homeowner and no invoice shock. The scripts are in the reviews guide.

In most US metros a repair call runs $45 to $130 and a replacement lead runs $120 to $350. During a heat wave the repair number can double for a week because every contractor in the county raises bids at once. Contractors who lose money on Google Ads are usually running one campaign for both repair and install with broad match keywords. Split them, since the two have different close rates and different tickets. See the Google Ads guide.

Usually yes, and usually first. Local Services Ads sit above the regular search ads, charge per lead instead of per click, and require background checks and license verification that filter out part-timers. Leads commonly land between $35 and $90 for repair. The catch is that your Google review count and response time drive placement, so an LSA account attached to a 12-review profile spends slowly and poorly. Fix reviews first.

Both, but with different jobs. In the ad, financing raises click volume and lowers lead quality, so use it on replacement campaigns only, never on emergency repair. On the page, a monthly figure next to the system price is what converts, because a homeowner comparing $9,400 to $138 a month is doing different math. Details in the pricing guide.

Sell maintenance agreements during the busy months and market to that list in the slow ones. An agreement base of 400 homes gives you two scheduled tune-up waves a year that fill April and October without buying a single lead. The seasonality guide has the calendar and the renewal sequence.

The data argues yes. HVAC companies with a website carry a median of 47 reviews against 8 for those without. Some of that is that serious companies do both. But the site is also where Google and the AI answer engines confirm what you install, which brands you carry, and which towns you cover. 20.5% of contractors list no site at all, which is a wide open gap.

The homeowner calls the next contractor within about 90 seconds, because they are sitting in an 88-degree living room. That is the most expensive missed call in the trade. Missed-call text-back fires an automatic text in seconds and holds a meaningful share of them. Put your own ticket and volume in the calculator.

Most major brands rebate 50% of qualifying advertising spend against your purchase volume, capped annually and paid on approved creative with the brand logo placed correctly. Contractors leave this money on the table constantly because the claim paperwork is annoying. Build the co-op claim into your monthly reporting routine and it funds a meaningful slice of your ad budget.

The answer engines lean on the same signals Google does plus plain, extractable text. A complete profile, consistent name and address, a site that states services, brands and cities in normal sentences, and reviews that name the actual job. The AI search guide walks through it.

It is public data collected at scale, so it is accurate to within a point or two, not to the decimal. Listings are deduplicated by Google place and refreshed monthly. Google does not publish this, which is why we do. The method is on the about page.

Public Google Business Profile listings, found through Google Maps searches for HVAC, air conditioning and heating contractors in every state. Only public business fields are kept, never reviewer names or customer details.

Any one of the services we run, or several: Google Ads management, Local Services Ads support, Meta ads, AI search optimization, local SEO and profile work, website design, social media, review generation, missed-call text-back and follow-up, email and SMS campaigns including agreement renewals, bookkeeping, and cold-call appointment setting. Setup, management and reporting are included. Ad spend paid to Google or Meta is yours.

You decide. Keep the service at the monthly price quoted before the trial starts, switch to a different one, or stop. Nothing renews on its own and nothing is charged during the trial.

No. There is no card on file. We ask for access to the accounts involved and a 20-minute setup call. Most services are live inside 48 hours; a website takes about a week to first draft.