Website design and rebuilds for a HVAC company
About 20.5% of the listings in this trade have no website at all, and the ones that do are mostly a homepage with a slider and a contact form. That is why the review gap is so wide: the median company with a website has 47 reviews against 8 for those without one. The site is not decoration, it is the thing that turns an ad click into a phone call.
An HVAC site needs a page per job, not a services page listing everything. AC repair. Furnace repair. System replacement. Maintenance plans. Ductless. Then a page for each city you actually serve, with real local detail rather than a swapped city name.
The mistake is burying the phone number. Two weeks in, working looks like a site that loads in under two seconds on a phone, a tap-to-call button visible without scrolling, price ranges on the replacement page, and financing explained before the homeowner has to ask.