Social media management for a HVAC company
Nobody hires an HVAC company because of an Instagram post. They do check. A homeowner about to spend $11,000 on a system will look at your page, and a feed whose last post is from two summers ago reads as a company that might not be around for the warranty. That is the entire job here: proof of life, and proof of craftsmanship.
Three posts a week is enough. Job photos with a sentence about what failed and why. A tech introduction with first name and years in the trade. A seasonal reminder about filter changes. Interior shots of clean linesets and tidy attic work do better than anything you can write.
The mistake is posting sales offers exclusively. Two weeks in, working looks like a page that a homeowner lands on and immediately believes you are busy, local and careful, plus a small library of photos the ads team can pull from.