HVAC companies on Google: the 2026 benchmark report
Review counts, ratings, website presence and hours for 46,610 HVAC companies, computed from public Google Business Profile listings across 51 states.
Reviews
| Review count | Value |
|---|---|
| Median | 30 |
| Average (mean) | 244.1 |
| 25th percentile | 8 |
| 75th percentile | 126 |
| 90th percentile | 511 |
Share of HVAC companies by review count:
| Bucket | Share of listings |
|---|---|
| 0 reviews | 5.3% |
| Under 10 | 27% |
| Under 25 | 45.8% |
| 100 or more | 28.5% |
| 500 or more | 10.2% |
Ratings
| Metric | Value |
|---|---|
| Average rating | 4.71 |
| Rated 5.0 | 38.7% |
| Rated 4.5 or higher | 83.3% |
| Rated under 4.0 | 6.6% |
| No rating yet | 3.9% |
Websites
| Website status | Share |
|---|---|
| Website listed | 79.5% |
| No website listed | 20.5% |
| Own domain | 78.3% |
| Social profile only | 0.9% |
| Free or DIY builder | 0.3% |
Median review count for HVAC companies with a website: 47. Without one: 8.
Profile completeness and hours
| Profile field | Share |
|---|---|
| Has a profile photo | 96.5% |
| Public email on profile | 23.8% |
| Open 24 hours | 29.3% |
| Open Saturday | 47.2% |
| Open Sunday | 39% |
| No hours listed | 28.1% |
Where the listings are
| State | Listings |
|---|---|
| CA | 2,761 |
| TX | 2,575 |
| FL | 2,314 |
| NY | 1,446 |
| OH | 1,344 |
| IL | 1,297 |
| PA | 1,219 |
| NC | 1,125 |
| MA | 1,113 |
| NJ | 1,113 |
| GA | 1,108 |
| MI | 1,069 |
Primary categories
| Google category | Listings |
|---|---|
| HVAC contractor | 28,413 |
| Air conditioning contractor | 7,231 |
| Heating contractor | 2,961 |
| Air conditioning repair service | 2,872 |
| Plumber | 1,805 |
| Heating equipment supplier | 1,016 |
| Air conditioning system supplier | 560 |
| Heating oil supplier | 203 |
Where your shop actually sits
Half of all HVAC companies on Google have 30 reviews or fewer. If you are at 60 you are in the top half of 46,610 contractors, which feels good for about a minute. Then remember that Google shows three businesses in the map pack, and in a metro of any size the three that show up are almost always in the top tenth. That line sits at 511 reviews. The median tells you whether you are average. The 90th percentile tells you whether you get seen.
The spread is severe. 5.3% of contractors have no reviews at all, 45.8% have fewer than 25, and at the other end 10.2% have passed 500. The mean of 244.1 is dragged upward by consolidated multi-location operations and private-equity rollups that have been collecting reviews across dozens of branches for a decade. Ignore the mean entirely. Compare yourself to the percentiles: 8 at the bottom quarter, 30 at the middle, 126 at the top quarter.
Ratings will not separate you
The average rating in the dataset is 4.7 stars and 83.3% of HVAC companies sit at 4.5 or better. 38.7% show a flat 5.0, most of them because they have a handful of reviews from friendly customers. A 4.9 does not make you the obvious choice, it makes you unremarkable. Count and recency are what separate. A contractor at 4.7 with 400 reviews beats a 5.0 with 11, in Google's ranking and in the homeowner's head.
Rating matters in exactly one place: the floor. 6.6% of contractors are below 4.0, and below 4.0 a homeowner staring at a $9,000 system quote will not call you. If you are there, that is the whole project until it is fixed. Another 3.9% carry no rating at all, which reads to a buyer as brand new.
The website gap is the widest opening in the trade
20.5% of HVAC companies list no website on their Google profile. Contractors with a site carry a median of 47 reviews. Contractors without one carry 8. That is close to a six-fold difference.
We are not claiming the website produced the reviews. Companies that run the business seriously tend to do both, and the same owner who built a site is the owner who asks for reviews. But the correlation is large enough to use two ways. If a competitor in your county has no website, they are almost certainly not going to fight you for the map pack or for AI answer visibility. If it is you, that is the fastest structural fix available, and it is a week of work rather than a year of review-gathering.
Hours, photos and the after-hours question
29.3% of contractors list themselves as open 24 hours, and 28.1% list no hours at all. Both choices cost money in different ways. Claiming 24 hours and letting the phone ring to voicemail at 11 p.m. in July trains Google and homeowners against you. Listing nothing means Google shows no availability signal at the exact moment somebody is deciding who to call about a dead compressor.
Weekends are where the honest opportunity is. Only 47.2% show Saturday hours and 39% show Sunday. A system fails on a Saturday as often as a Tuesday, and the contractor whose profile says open is the one who gets the tap. Photos are table stakes: 96.5% have at least one, so an empty profile puts you in the bottom few percent instantly. Only 23.8% publish an email, which is a small, free differentiator for the homeowner who will not call first.
What to do with this
- Pull your own numbers. Open your Google Business Profile and write down review count, rating, whether a website is linked, and what your hours say.
- Place yourself against the percentiles. Under 30 is the bottom half. 126 clears three quarters. 511 is map-pack territory.
- If you are in the 20.5% with no site, fix that before anything else. Service pages for repair, replacement and maintenance, tap-to-call at the top, real photos of your trucks.
- Set a review pace tied to tune-ups. Every maintenance visit is an easy ask. Two agreement waves a year can carry a 30-review shop past 126 inside eighteen months. The reviews guide has the scripts.
- Make your hours true, add Saturday if you run Saturday, and turn on missed-call text-back. Run the calculator to price the gap.
- Only then buy leads. Ads pointed at a thin profile with no website fund your competitor's education.
Method
This report aggregates 46,610 public Google Business Profile listings collected from Google Maps searches for HVAC companies across every US state, deduplicated by place. Review counts and ratings are as displayed on the listing at collection time. "Website listed" means the profile links to any URL; we classify the URL as an owned domain, a social profile, or a free site builder by hostname. Figures are refreshed monthly. Cite this page as: HVAC Owners Edge, "HVAC companies on Google benchmark report", 2026.