Email and SMS campaigns for a HVAC company
Your customer list is the cheapest job source you own and the one almost nobody works. A shop with 1,200 past customers is sitting on a spring tune-up campaign worth $10,000 to $25,000 in booked work for the cost of the send. Nothing else in marketing has that math.
Three campaigns carry the year. Spring and fall tune-up offers to the whole list. Maintenance agreement renewals, timed 30 days before expiry, which lift renewal rates dramatically compared to hoping people remember. And the aging system list, meaning anyone whose install date is past twelve years, worked with replacement messaging before the unit fails and they call whoever answers.
The mistake is blasting the same offer to everyone every month until people unsubscribe, then concluding that email does not work in this trade. Two weeks in, working looks like a clean segmented list, one campaign already sent, and booked calls you can trace back to it.