Where New Hampshire's HVAC companies are
The largest concentrations of HVAC companies in our New Hampshire data are in Manchester, Nashua, Derry, Concord, Rochester, Bedford, Dover and Hooksett. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Manchester.
The map pack in New Hampshire
The map pack is a three-slot race, and in New Hampshire it is won by review count and recency far more than by rating: 72.8% of New Hampshire HVAC companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 86 reviews and the 90th is 456. Those are the numbers to plan around, not the median.
The website gap in New Hampshire
11% of New Hampshire HVAC companies list no website on their Google profile, fewer than the national 20.5%. Nationally, HVAC companies with a website have a median of 47 reviews against 8 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
Hours and after-hours calls
33.8% of New Hampshire HVAC companies list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
What to do first in New Hampshire
- Set a review velocity. One review per job day, asked at the door, moves a 33-review shop past the New Hampshire 75th percentile (86) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where New Hampshire customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 33 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.