AI search optimization for a HVAC company
Homeowners now ask ChatGPT "who should I call for a furnace that keeps short cycling in Toledo" and get three company names back. Those names are not ranked the way Google ranks. The models pull from what they can read: your Google profile, directory listings, review text, and pages on your site that answer a question directly in plain language.
The winning page is not a service page full of adjectives. It answers "how much does a new heat pump cost in my area" with an actual range, in a heading, followed by two short paragraphs. Models quote passages, so give them quotable passages.
The mistake is treating this as a keyword exercise. Nothing here is about density. It is consistency of your name, address and phone across every listing, structured data crawlers can parse, and answers written for a person. Two weeks in, working looks like your business named when you run the prompts a homeowner would run.