Local SEO and Google profile for a HVAC company
The map pack is the single most valuable free real estate in this trade, and most profiles in the category are half built. Across the listings we track, 28.1% show no hours at all and only 47.2% show Saturday hours. Systems do not fail on a schedule. A profile that looks closed on a Saturday in July is invisible during the busiest hours of your year.
Primary category matters more than anything else on the profile. HVAC contractor, air conditioning contractor and heating contractor rank differently in different markets, and the right pick depends on what people in your city actually search.
The mistake is claiming the profile, uploading four photos and never touching it again. Two weeks in, working looks like categories and services filled out completely, photos dated this month, the service area drawn to match where your trucks actually go, and calls from the profile showing up in your tracking. The Google Business Profile guide walks through each field.