Bookkeeping and financials for a HVAC company
Most HVAC owners can tell you revenue and almost none can tell you gross margin on installs versus service. That gap is why marketing decisions get made on feel. If you do not know that replacements carry 35% margin and repairs carry 55%, you cannot say what a lead in either category is worth, and every budget conversation turns into guesswork.
Two things in this trade get booked wrong constantly. Maintenance agreements collected up front are deferred revenue, not this month's income, and treating them as income makes a good month look great and a slow month look like a crisis. Equipment and material costs belong on the job, not in a single lump, or job costing tells you nothing.
The mistake is reconciling once a quarter. Two weeks in, working looks like books current through last month, a profit and loss statement split by service and install, and a marketing cost per booked job you can defend.