Where South Carolina's HVAC companies are
The largest concentrations of HVAC companies in our South Carolina data are in Greenville, Rock Hill, Myrtle Beach, North Charleston, Spartanburg, Columbia, Charleston and Anderson. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Greenville.
The map pack in South Carolina
Google shows three businesses in the map pack for a search like "HVAC company near me" in Greenville. In South Carolina the shops that hold those spots usually sit near the 90th percentile, 1,137 reviews, not the median. 47.2% of South Carolina HVAC companies have passed 100 reviews; the other 52.8% are competing for whatever is left below the fold.
The website gap in South Carolina
A website is the clearest marker of a HVAC company that is going to compete for the map pack, and 12.5% of HVAC companies in South Carolina do not have one linked. Across the country the median review count with a site is 47, without one 8. If your shop is in the 12.5%, start there.
Hours and after-hours calls
44.6% of South Carolina HVAC companies list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
What to do first in South Carolina
- Set a review velocity. One review per job day, asked at the door, moves a 90-review shop past the South Carolina 75th percentile (350) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where South Carolina customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 90 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.